Digital Business Transformation: tales from the crypt!

According to several sources, be it large consulting firms, or Ivy League schools, Digital Transformation projects are the latest buzz and hottest topic for business globally, and especially in the Middle East. What goes unmentioned is the numerous failed initiatives, either complete failure, or pivots towards way less stellar goals and achievements – hence derailments […]

Welcome to

This blog is an initiative by, aspiring to be a network, an ecosystem and a platform of innovation to help transform businesses and lives across the Middle East and Africa. We welcome contributions by digital business transformation practitioners and innovation catalysts with a zest to create content to help achieve this inspiration towards continuous […]